Nicolle: At CULTIVER, we’ve always been guided by the idea of creating a considered home—one of beauty, inspiration, and personal connection. While we’re known for our luxury textiles, the decision to develop a signature scent felt like a natural evolution. Fragrance shapes how we feel in a space as much as the colour of the walls or the drape of a fabric—it can shift the mood, bring comfort, and evoke memory. Scent has a lasting quality, just like our linen. Creating a signature fragrance was about adding another layer to the home—one that’s thoughtful, enduring, and evocative.

Almira: The creative process behind CULTIVER’s signature scent was deeply collaborative and grounded in intention. From the outset, we wanted the fragrance to reflect CULTIVER’s ethos - elegant, effortless, and rooted in everyday luxury. I began by spending time with the team to understand their design language, textures, and the emotional experience they aim to evoke through their products.

From there, I developed a scent profile that would feel as timeless as linen - something soft yet memorable, with a subtle complexity. We layered fresh ozonic notes with grounded woods to create a fragrance that complements a serene, elevated home environment. It was essential the scent felt natural and unobtrusive - like something you would want to live with, not just smell once.

The final creation is more than just a fragrance - it’s a sensory expression of CULTIVER’s lifestyle philosophy.

Nicolle: The inspiration came from the effect being close to nature has on us and its ability to restore us—whether the full rebalancing experienced from a holiday spent outdoors, or the daily release of a dip in the ocean, a home filled with fresh flowers, or an evening breeze through an open window. I wanted this scent to evoke that sense of presence and renewal—to bring the grounding qualities of nature into the spaces we live in.

Almira: Scent has an incredible ability to transform a space - it’s the invisible thread that ties a home to memory, mood, and emotion. For me, it’s often the final layer that makes a space feel complete. Lighting a candle in the evening or catching a subtle fragrance as I walk through a room brings an immediate sense of calm and familiarity.

It’s not just about how a space looks, but how it feels. The right scent can ground you, evoke a sense of belonging, and create a personal sanctuary. It’s those quiet, scented moments - whether it’s fresh linen, warm woods, or a soft floral - that truly make a house feel like home.

Nicolle: As the place where we begin and end each day, the sensory impact of the bedroom is arguably more important than any other space in our homes. For me, it’s a sanctuary. I love lighting the CIRCE candle as soon as I get home, letting the fragrance gently fill the space by the time I go to bed. Lighting also plays a role in how I unwind—I try to avoid overhead lights, so the soft glow of candlelight and lamplight adds warmth and calm to both my bedroom and living areas.

Almira: Our B Corp certification is a constant guidepost - it holds us accountable to making thoughtful, responsible choices at every stage of product development. Sustainability isn’t something we add on at the end; it’s embedded from the very beginning. From ingredient sourcing to packaging design, every decision is measured against its environmental and social impact.

When developing a new product, we prioritise renewable materials, low-impact manufacturing, and traceable, ethically sourced ingredients. We also look for ways to reduce waste - whether that’s through refillable formats, recyclable packaging, or using upcycled fragrance materials.

Ultimately, being a B Corp means balancing beauty with responsibility. It pushes us to innovate not just for our customers, but for the planet too.

CIRCE CANDLE