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Scent has the power to evoke memory and stir emotion. Within the home, it creates a sense of sanctuary—calming, grounding, and soothing.
Following the success of our first collaboration with Australian fragrance house LUMIRA in 2019, we’re delighted to reintroduce our co-created scent, CIRCE.
Crafted from the finest ingredients, CIRCE is a sophisticated fragrance that captures a feeling of pristine natural beauty. Inspired by a landscape where green hills roll toward the sea, its fresh ozonic notes are grounded by oakmoss, sandalwood, and a hint of spice—bringing balance and elegance to your home.
As two female-founded Australian brands, this partnership is a continued celebration of thoughtful design, intentional living, and the power of scent. Founders Almira and Nicolle share the creative process behind developing CIRCE, and reflect on how scent shapes the way they experience and feel at home.
Nicolle: At CULTIVER, we’ve always been guided by the idea of creating a considered home—one of beauty, inspiration, and personal connection. While we’re known for our luxury textiles, the decision to develop a signature scent felt like a natural evolution. Fragrance shapes how we feel in a space as much as the colour of the walls or the drape of a fabric—it can shift the mood, bring comfort, and evoke memory. Scent has a lasting quality, just like our linen. Creating a signature fragrance was about adding another layer to the home—one that’s thoughtful, enduring, and evocative.
Almira: The creative process behind CULTIVER’s signature scent was deeply collaborative and grounded in intention. From the outset, we wanted the fragrance to reflect CULTIVER’s ethos - elegant, effortless, and rooted in everyday luxury. I began by spending time with the team to understand their design language, textures, and the emotional experience they aim to evoke through their products.
From there, I developed a scent profile that would feel as timeless as linen - something soft yet memorable, with a subtle complexity. We layered fresh ozonic notes with grounded woods to create a fragrance that complements a serene, elevated home environment. It was essential the scent felt natural and unobtrusive - like something you would want to live with, not just smell once.
The final creation is more than just a fragrance - it’s a sensory expression of CULTIVER’s lifestyle philosophy.
Nicolle: The inspiration came from the effect being close to nature has on us and its ability to restore us—whether the full rebalancing experienced from a holiday spent outdoors, or the daily release of a dip in the ocean, a home filled with fresh flowers, or an evening breeze through an open window. I wanted this scent to evoke that sense of presence and renewal—to bring the grounding qualities of nature into the spaces we live in.
Almira: Scent has an incredible ability to transform a space - it’s the invisible thread that ties a home to memory, mood, and emotion. For me, it’s often the final layer that makes a space feel complete. Lighting a candle in the evening or catching a subtle fragrance as I walk through a room brings an immediate sense of calm and familiarity.
It’s not just about how a space looks, but how it feels. The right scent can ground you, evoke a sense of belonging, and create a personal sanctuary. It’s those quiet, scented moments - whether it’s fresh linen, warm woods, or a soft floral - that truly make a house feel like home.
Nicolle: As the place where we begin and end each day, the sensory impact of the bedroom is arguably more important than any other space in our homes. For me, it’s a sanctuary. I love lighting the CIRCE candle as soon as I get home, letting the fragrance gently fill the space by the time I go to bed. Lighting also plays a role in how I unwind—I try to avoid overhead lights, so the soft glow of candlelight and lamplight adds warmth and calm to both my bedroom and living areas.
Room Fragrance, instore only.
Almira: Our B Corp certification is a constant guidepost - it holds us accountable to making thoughtful, responsible choices at every stage of product development. Sustainability isn’t something we add on at the end; it’s embedded from the very beginning. From ingredient sourcing to packaging design, every decision is measured against its environmental and social impact.
When developing a new product, we prioritise renewable materials, low-impact manufacturing, and traceable, ethically sourced ingredients. We also look for ways to reduce waste - whether that’s through refillable formats, recyclable packaging, or using upcycled fragrance materials.
Ultimately, being a B Corp means balancing beauty with responsibility. It pushes us to innovate not just for our customers, but for the planet too.