Introducing our newest CULTIVER stockist, Elph Store. Located at 12 William St in Sydney's Paddington, Elph Store is a bespoke retail space specialising in a range of ceramics.
We are so pleased to announce that Elph Store is now a stockist of our range of Table Linen. Read on to find out more from the founders Belinda and Eloise.
We are a mother, Belinda, and her daughters, Sophie and Eloise, and Elph store was inspired by our collective love of good design. For many years we had discussed opening a shop and dreaming of what it might hold. Just recently the choice of form and place became obvious. As the years passed we amassed between us backgrounds in business management, industrial design and ceramic art. Quite naturally we found our focus started to centre on small local designers with a central emphasis on handmade ceramics and other well considered homewares that make the everyday more beautiful. We found the perfect location when we saw our little terrace on William Street, Paddington.
Our first step was to establish a range of ceramics, grounded by Eloise's label : Elph ceramics. Sophie's industrial design and retail sales background assisted the natural progression and aesthetic choice of complementary homewares. As linen and ceramics are the perfect match, we introduced Cultiver table linen to our store and just love how it makes the space feel so warm and inviting.